Wednesday, July 08, 2015
  • INTRODUCING - T3

    Total Traffic & Weather Network (TTWN) along with Vizrt, the leading provider of production tools for the digital media industry, today announce the launch of T3 – Total Traffic Television, a new advanced traffic system for television broadcasters. The innovative technology pairs TTWN’s award-winning real-time traffic incident and flow data, with Vizrt’s 3D graphics and video software, to create a seamless integrated workflow for unrivaled traffic reporting. TTWN and Vizrt will debut the new traffic solution at the National Association of Broadcasters (NAB) show on April 13-16 in booth SL2417. Read More
  • The Data Difference

    Total Traffic & Weather Network (TTWN) is the leading provider of traffic, transit and weather information in the United States. TTWN reaches a monthly audience of more than 196 million across more than 200 markets, expanding its portfolio to include localized weather information such as surf and heat index reports as well as new sponsorship opportunities. With services to over 3,000 radio and 200 television affiliates plus automotive, navigation, internet, mobile and government partners, Total Traffic & Weather Network operates the largest traffic data gathering network, staffed with over 800 local traffic reporters, in the United States, Canada and Mexico. Read More
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Traffic + Weather BringsYour Business & ConsumersTogether 

 

Total Traffic & Weather Network sponsorships reach the largest, most exclusive and highest quality audience in traffic media.

TTWN reaches over 170 million people monthly across 200 MSA markets, including 96 of the top 100 markets.
 
 

Our Traffic and Weather programming is “appointment listening” – listeners seek it out on the radio dial.  There’s no clutter to compete with – listeners want the information we’re providing, and messages are embedded right in the report. 
 

 

TTWN’s 15 and 10 second sponsorships (within local radio content) offer advertisers the ability to impact consumers not just at decision point, but with the most relevant message as well

 

 

 

TTWN Advantages

Reach: TTWN reports on nine of the top 10 station groups in the US (over 170 radio station groups in total), providing close to 90% reach of most demos each month

Flexibility: Live read sponsorships allow an advertiser to be more relevant to consumers. Run copy based on day-part, day, format, weather conditions. In addition, pre-records allow advertisers to air their own produced creative

Ease: Purchase one to 200+ markets through a single point of contact. TTWN has completely merged the Clear Channel traffic inventory with the former Metro Traffic so all TTWN sellers can offer advertisers on a single or multi market basis, and a cross platform opportunity 

Connection: Connect with consumers when they seek out daily content and decisions are being made. Traffic, news and weather are the most popular programming elements outside of music*

 

 

Total Traffic - Android App Total Traffic - iOS App

CFN13 chopper

Total Traffic Network is the largest supplier of ENG traffic reporting services in the world.  Our fleet of company owned Robinson 44 helicopters gather traffic data in major cities across the USA. Each is outfitted with top of the line ENG gear providing live video of breaking news and traffic to radio and Television stations.

 

 

The TOTAL picture

  • Radio Partners
  • TV Partners
  • Navigation Partners
  • Advertisers