Tuesday, September 27, 2016
  • Navigation

    Total Traffic Network provides many data formats and is capable of delivering traffic information over multiple distribution transports, including over-the-air broadcast, RDS-TMC (Radio Data System – Traffic Messaging Channel), HD Radio, Satellite, and Internet-connected distribution systems. RDS-TMC, and HD Radio distribution technology utilize FM side-band and digital technology. The distribution network is owned by Clear Channel Broadcasting, Inc.
  • On The Go

    Our goal is to provide a traffic product that will ultimately save time, fuel resources, and alleviate roadway stress. Through a method of planning and implementing resources, analyzing results, and acting to fuse multiple traffic resources, Total Traffic Network aims to meet these goals for a positive customer experience.
  • Anytime Anywhere

    Total Traffic Network’s HD-Hybrid technology is the most flexible and cost effective solution to accessing dynamic content across the country. TTN HD-Hybrid connects end-users to content through an iHeartRadio portal when HD Radio coverage is unavailable. Leveraging the bandwidth and speed of HD Radio in-market and the freedom of Internet coverage everywhere else for the best possible user experience, TTN HD-Hybrid delivers content to your device anywhere!
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Traffic + Weather BringsYour Business & ConsumersTogether 

 

Total Traffic & Weather Network sponsorships reach the largest, most exclusive and highest quality audience in traffic media.

TTWN reaches over 170 million people monthly across 200 MSA markets, including 96 of the top 100 markets.
 
 

Our Traffic and Weather programming is “appointment listening” – listeners seek it out on the radio dial.  There’s no clutter to compete with – listeners want the information we’re providing, and messages are embedded right in the report. 
 

 

TTWN’s 15 and 10 second sponsorships (within local radio content) offer advertisers the ability to impact consumers not just at decision point, but with the most relevant message as well

 

 

 

TTWN Advantages

Reach: TTWN reports on nine of the top 10 station groups in the US (over 170 radio station groups in total), providing close to 90% reach of most demos each month

Flexibility: Live read sponsorships allow an advertiser to be more relevant to consumers. Run copy based on day-part, day, format, weather conditions. In addition, pre-records allow advertisers to air their own produced creative

Ease: Purchase one to 200+ markets through a single point of contact. TTWN has completely merged the Clear Channel traffic inventory with the former Metro Traffic so all TTWN sellers can offer advertisers on a single or multi market basis, and a cross platform opportunity 

Connection: Connect with consumers when they seek out daily content and decisions are being made. Traffic, news and weather are the most popular programming elements outside of music*

 

 

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CFN13 chopper

Total Traffic Network is the largest supplier of ENG traffic reporting services in the world.  Our fleet of company owned Robinson 44 helicopters gather traffic data in major cities across the USA. Each is outfitted with top of the line ENG gear providing live video of breaking news and traffic to radio and Television stations.

 

 

The TOTAL picture

  • Radio Partners
  • TV Partners
  • Navigation Partners
  • Advertisers

 
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