TTWN traffic programming is entirely “white label.” For our affiliates, that means that traffic or weather reports come branded to their specifications. Audience members don’t know that the report is coming from TTWN – they just know they are getting the information they trust from the broadcaster they know. Total Traffic does not believe that one size fits all. We offer custom solutions across multiple platforms to meet our affiliate partners needs.
TTWN programming offers a unique opportunity to embed a message directly in the traffic or weather report so it is not surrounded by clutter., Research shows that audiences actively seek out this information so embedded commercials make sure an advertiser’s message is heard by the audience
The quality of TTWN's audience is very high, and our reach can’t be beat: Our audience matches the size of the Super Bowl audience – every day.
TTWN operations centers crisscross the country, offering the widest possible coverage of the country’s top metropolitan areas. Our largest competitor has one (1).
These hubs gather information from a multitude of sources – reports from our traffic helicopters and airplanes, live video from thousands of highway cameras, speed reports from highway sensors and cell-phone probe data, police and highway department bulletins, 511 “tipster” lines, construction and road-closure alerts, and many more.
Total Traffic reporters constantly track dozens of information sources and enter them into a single database, mapping trouble spots in real time.
Because traffic problems aren’t limited to rush hours, TTN operations centers are staffed around the clock, 365 days year, with dedicated professionals updating conditions throughout the day and night.
News, Sports and Weather
While traffic is job one, we also offer custom news, data services, entertainment coverage, sports, and weather.